Issy embraced his passion for creative design at a very young age. As a child growing up in Veracruz, Mexico, Issy would often use scraps from his mother's hemming projects to create dresses for his niece's dolls. Over the next decade, his hobby evolved into a focused commitment to the study of art and design. After graduating from high school, Issy moved to Miami, where he began to create necklaces using semi-precious stones. One morning in 2004, Issy impulsively decided to move to New York City; 3 days later, he found himself on a plane to Manhattan. During the flight, he became inspired by an article he read about a young woman who had started selling her jewelry on the streets of Soho in downtown Manhattan. On the day of his arrival, Issy made his way to Soho; the next day, he purchased a folding table and set up shop on Prince Street. He sold his first piece 3 hours later. And so his business was born.

Issy has pursued formalized study over the past 3 years at FIT, all while continuing to build his line. In January, he began selling at EDGE*nyNOHO, a boutique in Nolita, and this past November, Issy retired his folding table for good. In addition to selling his pieces storefront and consigning at various boutiques in Manhattan, Issy partnered with designer Zulema for New York Fashion Week at both the Fall 2007 and Spring 2008 shows. He continues to hone his talents in fashion design through both formal and informal training, and hopes to launch his first line of women's ready-to-wear in the coming year.